Practice Areas I've Worked In
PI: Motor Vehicle Accidents | Cars, Trucking, Commercial, Motorcycles, Rideshare, Pedestrian, Bicyclists, Mass Transit
PI: Workers' Comp | General, Construction, Oil Rigs & Offshore/Maritime
PI: Premises Liability | General, Unsafe Property, Slip & Fall, Security Negligence, Environmental/Toxic Torts
PI: Medical Malpractice | Hospital Negligence, Surgical Errors, Birth Injury, Caretaker Negligence, Elder Abuse
Social Security | Social Security Disability Insurance (SSDI), & SSI
Veterans Affairs | VA Disability, Total Disability Individual Unemployability (TDIU), Burn Pits, & Camp Lejune
Individual Disability Insurance (IDI) | Long-Term Disability (LTD) & Short-Term Disability (STD)
Employee Retirement Income Security Act of 1974 (ERISA)
Tax Law | IRS Audits, Tax Issues, Tax Relief, & Tax Debt Settlements
Estate | Estate Planning, Wills, Trusts, Property Transfer & Probate Law
The legal vertical is one of the most unique in PPC, and arguably my favorite. There are two main things that separate me as a legal marketer. The first is my business-level understanding of real ROI; platform-defined conversions are secondary. My north star is signed cases and relevant "cost per" metrics. The second is the wealth of experience I bring with me. From major regional firms to newer solo practitioners, I've had the privilege of advertising all kinds of different practice areas in the U.S. I know the most common mistakes, the best marketing techstack options, and have firsthand experience testing a wide range of strategies tailored to the individual firm.
I help law firms fix, rebuild, and scale PPC & lead generation with full awareness of how firms actually operate — intake capacity, case value, margins, compliance, and attribution realities included.
This isn’t generic PPC management. It’s legal-specific growth work designed to stop wasted spend and turn marketing into a predictable acquisition engine.
WHAT I FOCUS ON:
PPC rebuilds and restructures by practice area and case value
Marketing + local strategy aligned with intake and staffing capacity
Lead quality control across calls, forms, and CRM workflows
CRO (conversion rate optimization) across mediums & pipeline optimization
Attribution clarity (CallRail, LSAs, GA4, CRM leakage, etc.)
Compliance-aware ad strategy (ABA rules, platform policies)
I account for intake bottlenecks that distort CPL, practice-area economics that change bidding logic, attribution gaps that hide true performance, and operational limits that affect scaling decisions.
Before scaling anything, I fix what's broken. Often times, that means audits, restructures, and sometimes uncomfortable truths - but, more importantly, it means that firms finally understand why performance looks the way it does and what to do about it.
Similarly, I often help clients discover, measure, and track demand in a given practice area using search volume trends. Following which, I use historical cost data to generate an idea of what level of investment is possible, and what level of investment is profitable. For more on that front, view my shared work or go straight to my dedicated portfolio page (linked in Portfolio section).
Clients usually bring me in for a defined project.
They keep me around because clarity changes how decisions get made.